November Performance: At a Glance
November saw a fluctuation in visibility but a strong rebound in physical intent. While online views dipped, customers asking for directions to the factory increased significantly.
📍 Directions
105
📞 Phone Calls
14
📈 Profile Views
1,005
🔗 Interactions
136
🖱️ Website Clicks
17
💬 Chat Clicks
0
3-Month Growth Trend (Sept - Nov)
This chart visualizes the shift in customer behavior. While October was the month for calls, November shows a strong return to factory visits (Direction Requests).
How Customers Found You (November 2025)
Mobile search remains the primary driver (67%), reinforcing the need for a mobile-optimized profile and quick actions like "Get Directions."
Top Search Keywords (November 2025)
Despite lower volume, we are still ranking for high-value product terms like "upvc roofing sheet" and "asa-coated sheets".
Strategic Analysis & Next Steps
The data suggests a visibility dip, possibly due to seasonal trends or ranking fluctuations, but the intent remains high.
✅ Key Insights
- Directions are Up (+61.5%): This is the biggest win. Customers are choosing to visit the factory in person, which often leads to higher-value orders.
- Visibility Dip (-62%): Profile views dropped significantly. This is our main area to fix for December.
- New Keywords: We are now ranking for "asa-coated upvc sheets" and "waw" (branded search), showing better brand recall.
🚀 Recommendations for December
- ACTIVATE AD CREDIT: Google is offering a ₹20,000 ad credit. We must use this to immediately boost visibility and regain the lost profile views.
- Target "Factory Visit" Keywords: Since directions are up, create posts like "Visit our Panvel Factory for Live Demo of uPVC Sheets."
- Push "ASA Coated": This is a new ranking keyword. Add products specifically titled "ASA Coated uPVC Roofing Sheets" to the GMB product section.